Global Elite (Beijing) Culture Co. Ltd. is playing a key role in guiding and supporting cultural, economic, political, and trade developments around the world. It is the Go-to-Bridge for advice and collaboration for every organisation or entity that seeks the professional exchange between China and Europe based on different cultures, languages, believes, perceptions, hopes and wishes, but all together aiming to achieve the best possible results for everyone involved.

Its name was coined in 2013 by China’s President Xi Jinping. He drew inspiration from  the concept of the Silk Road established during the Han Dynasty 2000 years ago –  an ancient network of trade routes that for centuries connected China to the Mediterranean via Eurasia.

Mr Xi called for the building of a Silk Road Economic Belt and a 21st-century Maritime Silk Road, which would promote economic co-operation and connectivity, primarily through infrastructure investments, among the countries along their proposed routes.

The initiative – initially known as One Belt, One Road – aims to eradicate poverty, create jobs, address the consequences of international financial crises, promote sustainable development, and advance market-based industrial transformation and economic diversification.